The Great Wall of China is the only man-made structure visible from space. Now that's a platform!
As writers we learn that having a platform is important. Just what is a platform you might ask? To the unpublished writer it appears daunting... actually downright impossible. "What? I need how many people who know and follow me?"
In simple terms, the dictionary defines platform as a raised level surface on which people can stand. In other words, a platform boosts you above the noise and people notice. For example, Jamie Lee Curtis is a well-known actor. That is her platform. She wrote her first children's book When I Was Little and Harper Collins snapped up the manuscript. They knew her celebrity would be an instant market for selling her book.
OK... we all can't be actors, but we can grow an audience for our work... our style... our voice. Technology supplies the perfect vehicle: The blog.
If you build it, they will come. Yes they will, if simple guidelines are followed. Then be patient. Continue to work those guidelines and as time passes, you will see the traffic increase to your blog.